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Bachelor of Business Administration in Marketing (BBA Mktg)

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  • Bachelor of Business Administration in Marketing (BBA Mktg)
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- Bachelors

Bachelor of Business Administration in Marketing (BBA Mktg)

  • author Instructor:

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  • Category:

    Marketing

  • Last Update:

    04 Feb, 2025

Description

The Bachelor of Business Administration in Marketing combines core business administration principles with specialized marketing knowledge. This program prepares students to manage marketing operations, develop strategic marketing plans, and lead marketing teams.

Modules & International Recognition

  • Introduction to Business Administration
  • Marketing Principles
  • Integrated Marketing Communications
  • Consumer Psychology
  • Strategic Marketing Planning
  • Marketing Research Methods
  • Entrepreneurship and Small Business Marketing
  • Corporate Social Responsibility in Marketing

  • Member of the International Business Education Association (IBEA)
  • Recognized by the International Accreditation Council for Business Education (IACBE)
  • Exchange programs with top business schools in Europe, Asia, and North America

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