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Bachelor Arts in Marketing Management (Hons)

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  • Bachelor Arts in Marketing Management (Hons)
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- Bachelors

Bachelor Arts in Marketing Management (Hons)

  • author Instructor:

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  • Category:

    Management

  • Last Update:

    04 Feb, 2025

Description

The Bachelor Arts in Marketing Management (Hons) program provides students with in-depth knowledge of marketing principles, consumer behavior, and strategic marketing. This program emphasizes data-driven marketing strategies and the use of research methodologies to understand and influence consumer behavior.

Modules & International Recognition

  • Principles of Marketing
  • Consumer Behavior
  • Market Research
  • Digital Marketing
  • Brand Management
  • Advertising and Promotion
  • Sales Management
  • Marketing Analytics
  • International Marketing

  • Accredited by the Global Marketing Accreditation Council (GMAC)
  • Recognized by the International Institute of Marketing Professionals (IIMP)

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